No. 1 Fresh Content- The halo effect of first look
|Source: Nielsen Norman Group|
Always remember “First impression is although not the last impression but it's important because it's lasting impression” These content is what your business is about, it speaks in mute sound for lasting impression. Creating halo effect is one of the basic point before starting Facebook advert as it may empower your brand or may demoralize your brand and once they position itself it lasts long by engaging the content.
No.2 Sponsored Stories
|Source: Mari Smith|
The Social technique for social proofing. Studies says that when it comes to recommendation people prefer to listen what their friends and family are saying more than the actual trust on brand’s identity. Sponsored stories connect with your post and posted on your timeline. For example, you check-in at Cafe Coffee Day this post will not updated on your timeline but also on Cafe Coffee Day page, now you have the story on your page it will be the Social proofing for Cafe Coffee day. Best promotional idea is how the Oreo did for their Oreo Page- They posted the user profile picture to Oreo’s brand cover page. The best technique to get exponential reach- Remember people love to talk about themselves.
No.3 Creating Offer
Your special offers will target the people more often. But this should happen in two parts- First Creating the offer to attract, Second Promoting the offer. There is milestone to access the Offer feature usually-400. Systematic offers and exiting plan brings back the audience and engage at almost at triple rate than the initial viral post these all happens because of just one thing your are converting your present viewers into permanent viewers and that will possible only if you keep engaging.
No.4 Plug-in to recharge your page
Facebook plug-ins are as important as your brand, choosing right or wrong can make or break your rapport. In terms of Consumer psychology good or bad creates the ultimate impressions. There are ample numbers of plug-ins available in the market just you need to choose the best that fits your page because on Facebook page right order of continuity matters for continuum.
No.5 Best Like Button practice
|Source: Hootsuite Blog|
Facebook pages only became successful, the more people start talking about the facebook page only when you follow the best practice and the best practice is choosing the right button. Here are some four key points to use while choosing the right one:-
- Use the version of like button that includes thumbnails of users friend as a part of social proofing mentioned above in Sponsored Stories.
- Enable the users to add comments.
- Add the send button alongside the like button to increase exposure.
- Place Like button at top or bottom where visually appealing content are placed like videos and graphics.
No.6 Livestream Account
It’s an application to create and broadcast your videos on Facebook page which comes in two options Free and Premium. Free will enable the livestream ads, standard quality of video with standard features whereas Premium includes the full-on package of No ads or your ads, High Definition videos with widescreen options, Premium features like analytics, privacy, no livestream, large premium terms and support.
No.7 Finding and thanking your key enthusiasts
|Source: Twitter Post image|
Acknowledging the people who spread the word about your Page is always a good idea. You can offer an incentive or reward for their efforts. The trick is figuring out who is helping you out! Currently, the only way is to ask. So take the bull by the horns, pop the question in the form of a Page update, (such as “Who has shared this Page today?”), and offer discount coupons or codes as rewards.
The thumb rule for Facebook advertising are the consistent calls to actions, make easy for your fans to talk which could encourage fan-to-fan conversation, Treat your Facebook page like your website it’s the sub-domain for your main domain and be deliberate and mange expectations. Remember the first stage is to understand the process of advertising, the methodology like CPC ,CPM etc.
Remember this fact always
You are not in the Facebook Marketing Business, your job is to be an expert in your business, and Facebook is the tool to do that.
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