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Facebook page advertising hacks to go viral in 2018


Facebook pages are becoming critically important for the business owners and brands. Thus, becoming more crucial part of advertising industry. Today the agencies which have the right content for right audience outshines others, to succeed advertising agency's should have strong presence over social media, especially-Facebook. Here in this article I will discuss about the hacks which led the content to get viral, the reality of advanced Facebook advertising methods which led the many top brands to position themselves in the eyes of consumer. However, there are many ways to do so but this growth hacks does better work than rest. In everything you can find pros & cons but there are few tactics which has only pros if used in right way and for right purpose. So, the idea is to keep nurturing the Facebook page or Facebook account which you want to make viral. Be specific when it comes to ad-making and target setting and to do that follows these steps first.

No. 1 Fresh Content- The halo effect of first look
Source: Nielsen Norman Group

Always remember “First impression is although not the last impression but it's
important because it's  lasting impression” These content is what your business is about, it speaks in mute sound for lasting impression. Creating halo effect is one of the basic point before starting Facebook advert as it may empower your brand or may demoralize your brand and once they position itself it lasts long  by engaging the content.

No.2 Sponsored Stories
Source: Mari Smith
The Social technique for social proofing. Studies says that when it comes to recommendation people prefer to listen what their friends and family are saying more than the actual trust on brand’s identity. Sponsored stories connect with your post and posted on your timeline. For example, you check-in at Cafe Coffee Day this post will not updated on your timeline but also on Cafe Coffee Day page, now you have the story on your page it will be the Social proofing for Cafe Coffee day. Best promotional idea is how the Oreo did for their Oreo Page- They posted the user profile picture to Oreo’s brand cover page. The best technique to get exponential reach- Remember people love to talk about themselves.

No.3 Creating Offer
Source: flipside.org

Your special offers will target the people more often. But this should happen in two parts- First Creating the offer to attract, Second Promoting the offer. There is milestone to access the Offer feature usually-400. Systematic offers and exiting plan brings back the audience and engage at almost at triple rate than the initial viral post these all happens because of just one thing your are converting your present viewers into
permanent viewers and that will possible only if you keep engaging. 

No.4 Plug-in to recharge your page
Source: Codelist.cc

Facebook plug-ins are as important as your brand, choosing right or wrong can make or break your rapport. In terms of Consumer psychology good or bad creates the ultimate impressions. There are ample numbers of plug-ins available in the market just you need to choose the best that fits your page because on Facebook page right order of
continuity matters for continuum.  

No.5 Best Like Button practice

Source: Hootsuite Blog

Facebook pages only became successful, the more people start talking about the facebook page only when you follow the best practice and the best practice is choosing the right button. Here are some four key points to use while choosing the right one:-
  1. Use the version of like button that includes thumbnails of users friend as a part of social proofing mentioned above in Sponsored Stories.
  2. Enable the users to add comments.
  3. Add the send button alongside the like button to increase exposure.
  4. Place Like button at top or bottom where visually appealing content are placed like videos and graphics.

 No.6 Livestream Account
Source: Livestream

It’s an application to create  and broadcast your videos on Facebook page which  comes in two options Free and Premium. Free will    enable the livestream ads, standard quality of video  with standard features whereas Premium includes  the full-on package of No ads or your ads, High  Definition videos with widescreen options, Premium  features like analytics, privacy, no livestream, large  premium terms and support.

No.7 Finding and thanking your key enthusiasts
Source: Twitter Post image

Acknowledging the people who spread the word  about your Page is always a good idea. You can offer an incentive or reward for their efforts. The trick is figuring out who is helping you out! Currently, the only way is to ask. So take the bull by the horns, pop the question in the form of a Page update, (such as “Who has shared this Page today?”), and offer discount coupons or codes as rewards.

                  The thumb rule for Facebook advertising are the consistent calls to actions, make easy for your fans to talk which could encourage fan-to-fan conversation, Treat your Facebook page like your website it’s the sub-domain for your main domain and be deliberate and mange expectations. Remember the first stage is to understand the process of advertising, the methodology like CPC ,CPM etc.

Remember this fact always
You are not in the Facebook Marketing Business, your job is to be an expert in your business, and Facebook is the tool to do that.

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