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How to grow your startup by 10x in COVID - 19 pandemic crisis

To be honest, working in an environment where dozens of loads on heads aren’t an easy task to manage, we simply forget the key principles of success, we often makes decisions in hurry and often rely on few facts rather accurate facts. When I’m writing this the world is in great crisis; hundreds of countries are in lockdown, millions of people in the world are fighting with COVID-19 pandemic. In such situation when whole world is under distress, so does the businesses are. Businesses tends to lose millions alone and trillions of dollars if consolidated the figures under single table. Today, the “think-hats” are not thinking of how to generate revenues but are more focusing on how to survive. In this crucial times when millions of business are at the verge being extinct, I personally see the huge consumer behaviour shift post-pandemic. My personal logic behind the situation is when whole under single umbrella fighting the same thing, the consumer shift in choices will be quite relative.…

3 ways to convert online customers to frequent buyers

There are hundreds of ways you can reach to people and out of which there are thousands of way you can convert your sales. Just imagine hypothetically, if you completed your reach to each and every audience in your targeted segment and end-up up with heavy cash, do you think they will remain loyal forever? Do think selling them once in lifetime in more than enough?

No, is the obvious answer for this question and there is no one who can deny the fact that once the business will always not remain the business if not changed as per demand and supply matrix.

Here, I m going to share you some excellent strategies which you can use online to make your customer buy your product/services again and again.

1. Focus on loop-purchaseSuppose you have business and it is doing pretty well online whether its conversion from view to sales our call-out actions everything is doing pretty well. But there is adage, it's not necessary that what looks good is always good from inside. We sell millions of pr…

5 common tactics of sales growth in B2B and B2C

What do you think about projecting only best features in sales? Does it make sales easier and entice customer to buy?
There are plenty of times when you come across the situation wherein salesman only projects the best things about the products and services they offer but you still are not persuaded. Why so? The simple reason for that is "Too much sugar is diabetic".
So, how do you ramp this customers and sell the product?
1. Never showcase the best things about the product instead build conversation to know what they are lagging and make their problem as your selling objective. By doing these you're not only gathering the information but also feeding them with security of the singular choice he/she will make and chances are likely that they may choose product or service offered by you.
2. Never argue. Learn not to argue with customers instead use buts and cross-references. The sales target pressure is the common problems faced by every salesman in the town and many times th…

11 successful cross-selling strategies for sales growth

The arguments never ends, simply because it is like double face coins having heads as benefits and tales as losses, in fact, its better than the worse for non-performing products or services to cope up with cross-selling demands. There are endless arguments, endless debates on the this topic-Does cross-selling really helps?

Well, if you believe or not but many times it works better than what other channel sales strategies wont work. Here is how you can plan the things out for sales growth.

1. Creating polygamous benefitsPolygamous! is the word I would prefer to use here, have you heard the proverb "when one door closes others opens"? It is what advisable here, Never! dare to end-up having single benefits for product or service always have many to increase penny because you must know the fact keep the doors open until you succeed in context to this statement have more than one benefits for cross-selling. 

2. Striker and non-striker benefitsIf you watch cricket than you might un…

Being productive before creative in process of growth hacking

When we talk about growth hacking, we symbolically assess growth in terms of monetary value and overall expansion. 
But what growth actually means? 
A consecutive series of continuous success?
A constant wining in situations where we might have almost lost? Just like Virat Kholi.
Being able to deliver what needed at specific time?
All of these might look like philosophies and believe me 8 billion people will give you 8 times meaning of Growth in in 8 different ways but the only matters which will show the result, practically. Isn't it?
Boy! failing to score even 20 out 100 in maths strated scoring 80 out of 100 in maths. Is it growth or something else? Does it came in just one night or there are numerous of ways involved in making himself 4 times better than previous? Obviously, it may have took time.
Footballer trying to kick the football from mid to goal have not learnt the skill overnight, Bill Gates and Jeff Bezos strategic development skills might not been sharpened in one trail. Mr…

Facebook page advertising hacks to go viral in 2018

Facebook pages are becoming critically important for the business owners and brands. Thus, becoming more crucial part of advertising industry. Today the agencies which have the right content for right audience outshines others, to succeed advertising agency's should have strong presence over social media, especially-Facebook. Here in this article I will discuss about the hacks which led the content to get viral, the reality of advanced Facebook advertising methods which led the many top brands to position themselves in the eyes of consumer. However, there are many ways to do so but this growth hacks does better work than rest. In everything you can find pros & cons but there are few tactics which has only pros if used in right way and for right purpose. So, the idea is to keep nurturing the Facebook page or Facebook account which you want to make viral. Be specific when it comes to ad-making and target setting and to do that follows these steps first.
No. 1 Fresh Content- The h…

Content Marketing and Optimization evergreen strategies

Author: Mike Jones, Chief Marketing Officer
     I will tell you the story of mine how I went into content marketing, in 1981 when I graduated from Cambridge I had almost every sorts of comfort which I can presumably enjoy, nice job, high package, good boss, better co-mates. At first when I completed my graduation in Computer Science I felt something which I felt that this are the things which will change the world, which it surely did till the end of 20th century. My journey in Marketing was accidental, from 1981 to 1984 I was appointed as Technical Analyst at one of the blue chips in United Kingdom. Later, on when I decided to do MBA I joined London Business School (LBS) in 1985 from there the real journey started, in beginning I was not knowing I could make up with marketing because I find Marketing to be the profession which was totally out of league. Although, I had some bit experience in sales. When I completed my MBA in 1987 I was fortunate to work with one of the tech start-up a…

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