7 things you definitely, don’t know about Facebook Advertising

Facebook pages are becoming critically important for the business owners and brands. Thus, more crucial part of advertising industry. The outshining advertising agency has strong presence when it comes to social media, specifically-Facebook.  The article below will tell you the reality of advanced Facebook advertising methods which led the many top brands to position themselves and here are synopsis:-

1)Fresh Content- The halo effect of first look- Always remember “First impression is not although the last impression but lasting impression” This is what your content says about you. The basic point before starting Facebook ads as it’s the key to empower your brand and once they positioned they keep on engaging.

2)Sponsored Stories- The Social technique for social proofing. Studies says that when it comes to recommendation people prefer to listen what their friends and family are saying more than they do the actual trust on brand’s identity. Sponsored stories connect with your post and posted on your timeline. For example, you check-in at Café Coffee Day this post will not updated on your timeline but also on Café Coffee Day page, now you have the story on your page it will be the Social proofing for Café Coffee day. Best promotional idea is how the Oreo did for their Oreo Page- They posted the user profile picture to Oreo’s brand cover page. The best technique to get exponential reach- Remember people love to talk about themselves.

3)Creating Offer- Your special offers will target the people more often. But this should happen in two parts- First Creating the offer to attract, Second Promoting the offer. There is milestone to access the Offer feature usually-400.

4)Plug-in to recharge your page- Facebook plug-ins are as important as your brand, choosing right or wrong can make or break your rapport. In terms of Consumer physicology good or bad creates the ultimate impressions.

5)Best Like Button practice- The more page became successful, the more people start talking about you and the best practice to it is through choosing the best like button-

1. Use the version of like button that includes thumbnails of users friend as a part of social proofing mentioned above in Sponsored Stories.
2. Enable the users to add comments.
3. Add the send button alongside the like button to increase exposure.
4. Place Like button at top or bottom where visually appealing content are placed like videos and graphics.

 6)Livestream Account- It’s an application to create  and broadcast your videos on Facebook page which  comes in two options Free and Premium.Free will    enable the livestream ads, standard quality of video  with standard features whereas Premium includes  the full-on package of No ads or your ads, High  Definition videos with widescreen options, Premium  features like analytics, privacy, no livestream, large  premium terms and support.

 7)- Finding and thanking your key enthusiasts

         Acknowledging the people who spread the word  about your Page is always a good idea. You can offer an incentive or reward for their efforts. The trick is figuring out who is helping you out! Currently, the only way is to ask. So take the bull by the horns, pop the question in the form of a Page update, (such as “Who has shared this Page today?”), and offer discount coupons or codes as rewards.

The thumb rule for Facebook advertising are the consistent calls to actions, make easy for your fans to talk which could encourage fan-to-fan conversation, Treat your Facebook page like your website it’s the sub-domain for your main domain and be deliberate and mange expectations. Remember the first stage is to understand the process of advertising, the methodology like CPC ,CPM etc.

Rememeber this fact always

You are not in the Facebook Marketing Business, your job is to be an expert in your business, and Facebook is the tool to do that.