Inbound strategies for brand marketing
"The single most important thing is to make people happy. If you are making people happy, as a side effect, they will be happy to open up their wallets and pay you"
-Derek Sivers, Founder CD Baby
With this great quote by online music store founder and entrepreneur Derek Sivers had brought revolutionary changes in online and e-commerce industry. Even today, many entrepreneurs works on this ideology to improve their sales performance and I think no quotes is better than this to define what Inbound Marketing is.
However who don't know what Inbound Marketing is can read the definition below:-
“Inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be. By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight over time.”
The term Inbound Marketing is relatively new into the marketing industry and we are thankful to Hubspot for coining this term. But apart from this Inbound Marketing has one different meaning and it is quite simple-
"Attracting customer towards your product or service without going on to them i.e. market in such a way that customers come to you without being approached."
So, here are some ways to attract customers using Inbound Marketing:-
1. Pre-Launch Word-of-Mouth Branding
Image Source: Vincentwee
If you have come across the several incidents where company's upcoming product have been leaked, than that's the classic example of what Word-of-Mouth (WOM) branding prior to the launch. These company's actually tries to create positive word-of-mouth environment for their upcoming product to create a good buzz in the market and as a result they are successful in creating curiosity about their product. Well, it has been said that word-of-mouth plays better role than just sharing online and happy customers often spread this to 6 people. So, in this way one can create the cascading inbound towards product or service.
The world is full of crazy fans and followers, so does the requirement of brand. Ultimately, this fans will be your customer base for your brand but the trick here is that to identify the potential customer and their influencer, this is quite tough job to do but for those who are good at that can do best than others who are not, but still hard-work matters-so keep learning how to find Influencer's. Once you get the influencer's it's not as tough to attract your customer base because these influencer's has the customer base who follows them and if they will tell them to do buy, 8 out 10 they will surely buy. Classic example, Celebrity endorsements!
3. Work on personal branding of brand & founder
Image Source: Fabrik Brands
Heard, how announcements by brand and founder impacts the price of shares in industry. Than you might have understood the value of personal branding. However, this is valid to those industry leaders who are on top but you can use it too, at small level. Imagine, you have good contacts at local level and you have really have good image proposition among people you know. So, it's the great opportunity for you to use them for your business by syndicating them with strategy mentioned in point 1( word-of-mouth). To know how to this keep following our blogs, will update you soon with this topic.
4. Your brands insight and statistics
Image Source: Brand Magic
Do this in more efficient way, be ready to analyze your current and potential customers via using various tools available in the market. It is always the first brand in the industry who built's the prior loyalty people don't even know what they are attracted at and via using this you will have in-depth analysis of you customer's mind. However, use this cautiously because your potential customer can get affected by present customer in positive or negative way.
5. Email Marketing for Working professionals
Image Source: Fresh Perspective Copywriting
Well, this is quite not effective way but if you will stick onto the than surely you would generate some quite good leads. See, every industry professionals need to check their emails and it is mandatory for them, as matter of fact you can utilize this way maybe, someone starts liking your brand. As said earlier it is quite not effective way because email alerts sent to them always reaches to their spam folder and who reads spam message. But based on some industry statistics this will quite effective way if try to make your mail relevant for the filtration to primary folder.
Related: 7 Tech Trends in Email for Marketers
So, this were some 5 essential inbound marketing strategies for brand marketing. Hope you liked it and have great insights on to it. Will update with more inbound marketing strategies soon.
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About Author
Anshu Singh
Growth Hacker, Freelancer Inbound & Outbound marketing strategist for startups, Blogger
My basket of experience comprises upcoming eggs. I have worked as Growth Hacker and Inbound & Outbound marketing strategist for startups. I believe in flourishing our career with our own efforts. For me the world of Marketing comes first. I remember the Stanford Commencement Speech by Marketing pioneer Steve Jobs "That whatever we learn today will come into use one day. The life is connecting dots." So I do believe in this philosophy and wants to cherish whatever I learnt today.
#inbound #marketing #inboundmarketing #growthhacking #brand #brandmarketing
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